• Marketing Manager - Operations

    Location CA-ON-Ottawa
    Posted Date 2 weeks ago(4/9/2018 1:11 PM)
    Marketing and Communications
  • Overview

    Aramark (NYSE: ARMK) proudly serves Fortune 500 companies, world champion sports teams, state-of-the-art healthcare providers, the world's leading educational institutions, iconic destinations and cultural attractions, and numerous municipalities in 19 countries around the world. Our 270,000 team members deliver experiences that enrich and nourish millions of lives every day through innovative services in food, facilities management and uniforms. We operate our business with social responsibility, focusing on initiatives that support our diverse workforce, advance consumer health and wellness, protect our environment, and strengthen our communities. Aramark is recognized as one of the World's Most Admired Companies by FORTUNE, as well as an employer of choice by the Human Rights Campaign and DiversityInc. Learn more at www.aramark.ca


    Marketing Manager – Operations

    The Marketing Manager is responsible for implementing marketing programs which support sales growth, and improving customer satisfaction. The Marketing Manager helps to support all critical business initiatives including sales growth, market penetration, customer retention and quality image at Carleton University Dining Services. We’re looking for a Marketing Manager who can elevate our brand through creation and curation of compelling and relevant content that demonstrates our commitment to authenticity, leadership in innovation and collaboration.


    Key Responsibilities:


    Base Business Growth:

    • Responsible for driving base business growth programs and strategies to increase participation/sales.
    • Ensures all promotions and other Execution Excellence framework initiatives are implemented across the account.
    • Responsible for driving change that results in profitable base business growth for the account.
    • Interacts with client management and maintains effective client and customer relations at all levels of the organization.
    • Looks for opportunities to implement new products and services which support sales growth and customer retention. 
    • Maintain KPI dashboard and communicate with senior leadership on an ongoing basis.
    • Responsible for contributing metrics and analytics on Marketing initiatives for Quarterly Client Business reviews.
    • Weekly auditing of locations including pricing, menu boards, customer service principles, and brand standards.
    • Work with Marketing Director to implement strategy for EBI Survey in order to achieve desired student satisfaction scores.
    • Work collaboratively with Marketing Engagement Manager to ensure that engagement activities are executed.
    • Work with suppliers to prepare all required marketing, sales, and packaging materials for the product introduction and vendor support.
    • Responsible for execution of promotions from national brand partners, proprietary programming, client events, sponsorships, and more.

    Team Development:

    • Manages student marketing intern(s) to ensure all program logistics/graphics are complete.
    • Ensures necessary training and support are provided to the unit and that brand standards are fully executed at all identified points of service, resulting in sustainable growth in sales, customer satisfaction and increased profits.
    • Works collaboratively with Corporate Marketing Solutions team to implement all national programs.
    • Supports front line management with administration of marketing training and development programs for employees





    • University or College Degree/Diploma in Marketing, Business, or a related field
    • Minimum 1-3 years experience in service industry preferably in food service or hospitality management
    • Proven ability to develop brand and marketing strategies and effectively communicate recommendations to senior management
    • Strong understanding of consumer marketing principles in brand management, retail, and online channels
    • Ability to think creatively and be innovative
    • Analytical skills to forecast and identify trends and challenges
    • Skills using technology and methodologies in graphic design, web design, and website management
    • Excellent interpersonal and communications skills
    • Deadline driven and enjoys the creative process
    • Ability to work well under pressure
    • Experience using Google Analytics and Salesforce


    Are you up for the challenge? At Carleton Dining, we believe our people are core to our success. Join our team, where your talent and commitment to excellence are welcomed, valued and respected! Aramark is an equal opportunity employer.


    Please note all candidates considered for hire will be required to successfully pass a criminal background check. Accommodations for job applicants with disabilities are available upon request.




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