Regional Marketing Manager East

CA-NS-Halifax
2 weeks ago
ID
144283
Category
Marketing and Communications

Overview

 

Aramark (NYSE: ARMK) proudly serves Fortune 500 companies, world champion sports teams, state-of-the-art healthcare providers, the world's leading educational institutions, iconic destinations and cultural attractions, and numerous municipalities in 19 countries around the world. Our 270,000 team members deliver experiences that enrich and nourish millions of lives every day through innovative services in food, facilities management and uniforms. We operate our business with social responsibility, focusing on initiatives that support our diverse workforce, advance consumer health and wellness, protect our environment, and strengthen our communities. Aramark is recognized as one of the World's Most Admired Companies by FORTUNE, as well as an employer of choice by the Human Rights Campaign and DiversityInc. Learn more at www.aramark.ca.

 

Description

Summary:

 

The Regional Marketing Manager reports to the National Marketing Director and oversees the Eastern Region. They are responsible and accountable to execute marketing programs, events and promotions within the higher education, business dining and healthcare environments across Eastern Canada. This position requires an excellent command in both official languages English and French.

  • Understand the community landscape and strive to be a champion for a community-centered marketing approach in working with key stakeholders from across the business
  • Supports various sales channels to facilitate new sales and retention. They leverage command of market knowledge to build, secure alignment, and execute an integrated community-centric marketing strategy
  • Part of their role is to oversee and indirectly supervise a team to drive critical business initiatives including sales growth, customer retention, acquisition, client value creation and improving margins for the designated region of Aramark Canada.

 

Key Responsibilities

  

Base Business Growth:

  • Drives changes that result in profitable incremental business growth for the region.
  • Leads regional marketing team to translate national marketing programs and initiatives into regional implementation
  • Surfaces region developed initiatives/best practices for potential national scalable solutions.

 

Channel Growth and B2C Marketing:

  • Leads region activation strategy for Channel Growth & Marketing programs, including client opportunity identification, location development pipeline, location pricing strategy, and marketing support for program implementation.
  • Measures Channel Growth and Marketing program success through electronic database, analyzes opportunities to improve performance, and implements actions to achieve goals. Provides structured feedback on all programs, including multi-constituent feedback as needed.

 

Insights:

  • Analyzes, communicates, and implements region action plan for overall region results; creates action items for region’s Marketing Plan and monitors results.
  • Communicates trends and keeps the customer (client and student) top of mind in strategies, programs, and implementation.
  • Provides relevant client data to Insights team to facilitate implementation and function of all programs.

 

Team Development:

  • Evaluates and develops professional and technical skills of regional marketing team, ensuring that all members both possess strong core competencies and are primed for advanced development.
  • Ensures that each region marketing team member is proactively engaged with district operations (District Manager and Front Line Managers) as the marketing expert.
  • Interacts on-site with marketing managers and field operations on a regular basis, providing personal guidance and leadership.

 

 

New Business and Account Retention:

  • Partners with region’s Directors of Business Development / Director of Strategic Development and regional operations to provide overall marketing program strategy and coordinates marketing plan for new client and account retention activities.
  • Supports development and execution of sales proposals and presentations.

 

Communication:

  • Communicates all Aramark national strategies, programs, and processes to the region.
  • Manages advocacy programs to engage students, faculty, staff, and community.
  • Functions as liaison with Aramark Corporate Communications for public relations activity for the region.
  • Advocates a proactive balance between client needs and Aramark objectives.

Qualifications

  • Track record of collaborations leveraging internal and external stakeholder relationships.
  • Bilingual in French and English is required
  • Demonstrated ability to work effectively in a team-based environment; within a matrix organization.
  • Proven ability to make strategic recommendations on gap closure initiatives, secure alignment and budgets
  • Knowledge and understanding of financial operating statements
  • Proven risk management and conflict resolution skills
  • Ability to develop strong relationships with team members, managers and stakeholders
  • Confidently present ideas to executive leadership
  • Strong communication and presentation skills with demonstrated success in influencing with direct authority
  • Capability to meet tight deadlines
  • Program management with experience in managing multiple client accounts through leading and cultivating a team of individual performers
  • Passionate about food and an interest in enriching & nourishing lives through food experiences with a desire to "roll up your sleeves" to get things done
  • Ability to travel 40 – 50% within Quebec, Nova Scotia, New Brunswick and Newfoundland & Labrador to manage events and activities within your assigned communities
  • A degree or equivalent marketing and business experience is required.
  • 8+ years progressive experience in Marketing, Sales and Business positions
  • Hospitality/Foodservice experience and exposure to a variety of marketing roles would be beneficial

 

Accommodations for job applicants with disabilities are available upon request.

Apply for this job

Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
Share on your newsfeed

Connect With Us!

Not ready to apply? Connect with us for general consideration.